MALLORCA 312: SUPPORTING THE PROMOTION OF FEMALE PARTICIPANTS
MALLORCA 312: SUPPORTING THE PROMOTION OF FEMALE PARTICIPANTS

MALLORCA 312: SUPPORTING THE PROMOTION OF FEMALE PARTICIPANTS

14 February, 2020

  • 11% of the Mallorca 312 participants are women, a higher number than in any other cycling event with the same magnitude.
  • The Mallorca 312 Organization has met with the Inclusive Sport’s department of the Fundació per a l'Esport Balear to find targeted instruments to increase the participation of women in their sporting event in Mallorca.
  • The Russians – with a participation of 31% lead the ranking of women participants for the Mallorca 312, followed by the British (14%) and the Germans (14%) who double the Spanish (7%).
  • Milestone Series is the new brand of premium Gran Fondos circuits created from the experience of the past ten mythical editions of the Mallorca312 that this year will be held on April 25th.  

Mallorca, February, 2020. To design new joint action strategies in order to increase the number of women participating in the Mallorca 312. That has been the objective of the meeting held between Xisco Lliteras, CEO of the Milestone Series – a new circuit brand of the premium Gran Fondos where the Mallorca 312 is held along with Elena Gómez, area coordinator of the Inclusive Sports of the Fundació per a l'Esport Balear, and Toni Muñoz, director of the  Fundació per a l'Esport Balear.

In a previous analysis, the Mallorca 312 organization detected that 11% of those enrolled in the race were women; a more than noteworthy number because it is the highest compared to other cycling events in that same category. Despite these high numbers, Xisco Lliteras is not content and seeks to increase the number for this new edition that is scheduled to take place on April 25th. “We are very proud to say that we are one of the cycling events with the highest female participation, but we still have more work ahead. Our objective is to increase the number year after year in the hope that more women will choose to ride their bikes and cycle through our island”, claims Lliteras.

In the ranking of female participants by nationalities for the Mallorca 312, the Russians are the most active with a participation of 31%; followed by the British (14%) and the Germans (14%). The Spanish only account for 7% of the total, a number that must continue to grow. The remaining 34%, belongs to other nationalities.

The sports institution has asked the Fundació per a l'Esport Balear for this meeting to develop a joint action strategy to increase the number of female participants in the Mallorca 312. “We are grateful to the Fundació per a l'Esport Balear for their involvement and development of the action program that we want to implement. They have lent us a hand and we are going to work together to achieve this goal,” explained Lliteras.

More info about Milestone Series events 2020